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Fast-casual chains are leading growth in the catering category, which has increased significantly in recent years. Diners now pay more and more attention to the dining environment. Thus, besides heightening their own brand and specific character, designers and restaurant operators tend to adopt chic elements to create a soothing and pleasant atmosphere for diners to enjoy their nice meal.
The book presents the design elements of fast-casual restaurant through combination of texts and projects, including branding, site selection, architectural design, interior design and queuing considerations. Projects in the book are of representative significance, such as McDonald’s, Burger King, and Yoshinoya. It is a valuable reference book for restaurant design.
- Un libro IMPRESO
- Formato 22 x 29 x 2.5 cm
- 224 páginas impresas a todo color
- Textos totalmente en inglés
- Fina encuadernación en tapa dura con sobrecubierta
- Edición 2013
- ISBN: 978-988-15664-0-9, 9789881566409
- Editora: Valerie Killifer
- © Design Media Publishing Limited
Interior and Archictetural Concepts for the Fast-Casual Chain.
Branding.
Site Selection.
Archictetural Design.
Interior Design.
Consider the queue.
Case Studies.
McDonald’s.
McDonald Concept Racine, Villefranche-de-Lauragais (31), France.
McDonald’s Graz Jakominiplaza Instore, Styria, Austria.
McDonald’s Haus im Ennstal, Austria.
Burger King.
Burger King, Goldhill Centre, Singapore.
Bembos.
Bembos La Fontana, Perú.
Bembos Larco, Perú.
Nando’s.
Nando’s Dublin, Ireland.
Nando’s Ashford, UK.
Nando’s Canberra, Australia.
Pizza Hut.
Pizza Hut Prime Time, UK.
Pizza Express.
Living Lab, UK.
PizzaExpress Plymouth, UK.
Jamie’s Italian.
Jamie’s Italian, Westfield, UK.
Mangiare.
Mangiare Spitalfields, UK.
Mangiare London, UK.
Cocos.
Cocos Parndorf, Austria.
Cocos Passau, Germany.
Sosushi.
Sosushi Rho, Italy.
Sosushi Train Turin, Italy.
Sosushi Sassari, Italy.
Costa Coffe.
Costa Coffee, Great Portland Street, UK.
Yoshinoya.
Yoshinoya TM, Hong Kong, China.
Yoshinoya Mongkok, Hong Kong, China.
Technical Guidelines.
Index.
